Raydiant Staged Homes
Home Staging and Redesign
Offering licensed Realtor services combined with Certified Home Staging to give you a faster selling process with maximum profits.
Every home seller is aware of the need to spruce up their home (product) so that it sells, but most are not aware of exactly HOW to do this. In fact, according to the National Association of Realtors, the average staging investment is between 1 and 3 percent of the home’s asking price, which generates a return of 8 to 10 percent. Home sellers know they need to spend; they just need professional guidance on what to spend on in order to have the greatest return on investment.
After living in a home for more than 2 years, it is almost impossible to “objectively” view the space from a buyer’s perspective and thus spend your staging budget wisely. The elements of the home that may have annoyed us originally, we no longer notice. Our homes are like our children: we are filled with sentiment about them, so that objectively altering them to fit a buyer’s perspective becomes nearly impossible.
So what does a home seller do to view the home objectively and get the most from their staging budget? Hire a professional home stager who is an expert at marketing the inside of a home, so that buyers emotionally respond to each space. These professionals are called “Home Stagers” and they are adept at working with home sellers in order to help them “disassociate” from the home and begin to view their beloved home as their number-one marketing commodity.
Buyers Need to FEEL HOME in Your Home before Making an Offer…
Successful staging is the art of using marketing and decorating techniques to create an environment that buyers can aspire to: “If I buy this house, I can live like this.” An HSR Certified Professional Home Stager uses the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” This is it. This is the one…
| F | irst Impressions – Room by room, the home seller and staging professional will walk through and take note of a buyer’s first impressions, what grabs us, what glares at us and what gives to us a feeling of home. They will assess scale, balance, rhythm, pattern, texture and color in order to find simple solutions to create harmony. |
| E | liminate Clutter - The packing starts now as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel. |
| E | mphasizing the Positive – While Downplaying the Negative – Finding your beautiful focal points, the staging professional will emphasize what they love about the room and remove or distract from the negative aspects of the rooms. |
| L | ighten Up – Focusing on lighting and color, the stager will help you make each room into a bright, warm and inviting space that buyers can respond to. |
| H | ome Buyers Appeal – In order for a buyer to “feel home” they need not be reminded of this being your home. The stager will depersonalize the space while retaining the warmth and fun of family living. |
| O | bligations-Cleaning/Repairs – The dirty work speaks for itself but is many times overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental “repair list” by doing it ourselves. |
| M | odernizing – Updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, the stager will recommend purchases as valuable “investments” in the staging process. |
| E | motional Connection Points – Creating the “Wow Factor”. This is the fun part and is a huge focus of the stager’s positioning strategy. They will show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home”. The “emotional connection points” are where marketing strategy and merchandising really comes in to play! |
According to a recent 2007 HomeGain survey of over 2000 real estate agents across the country, the average staging cost, nets a home seller over a 343% return on each dollar spent! A staging professional can consult with you and give you a detailed Action Plan, or do the work themselves along side of you for maximum returns.
Proudly certified, trained
and
associated with:
